Social media can be an incredibly useful tool for business. It means you can reach your target audience with ease, see what people are saying about you and much more. But not all businesses do social media well. The good news is, it’s easy to improve your social media strategy with little effort or cost, and here are some things you should look at doing right away.
Make sure ads point
to a relevant landing page
If you’re spending money on a great ad campaign and writing
an engaging headline, then you need to make sure people are being taken to the
right page. The biggest mistake companies make is just sending people to a
generic form or their homepage, as people will often click through, get
confused and just click back. Consider working with a landing
page design agency to create a page with a very clear call to action
(CTA) that sets out exactly what a customer needs to do next.
Make a content plan
A lot of small businesses just upload content as and when
they think of it. But as your business grows, you should think about making a
content plan. This helps you stay organised and ensures you always have
something to say.
Some popular types of social media posts, to give you some
ideas, include:
●
Giveaways and
competitions
●
Memes and fun posts
●
Link to your own blog
posts, if they’re good and worth sharing
●
Create a challenge or
ask followers to post content such as them using your product
●
Make a how-to guide
for one of your products, for example, how to style a piece of clothing
●
Posts about national
days
Don’t forget to keep an eye on what your competitors are
doing. You shouldn’t copy them outright, but rather try to improve on what
others do.
Bring yourself up to
date with new features
The great thing about social media is that it’s changing all
the time. But that does mean you have to try and keep up with all the latest
features and changes. You should make a plan for social media development that
includes new features and makes the most of them. For example, TikTok is
launching some new features to help you create and track ads, which will be
useful for companies who are looking to appeal to Gen-Z.
Get free training
Even if you fancy yourself as a bit of a social media whiz,
most of us could do with a refresh now and again. Luckily, you can access social media training from the government
for free, which is aimed at helping small businesses go digital. It’s worth
taking advantage of these opportunities, so that you can stay ahead of the
crowd.
While social media is a useful tool, not all businesses show
their best side on it. It’s worth thinking about what you’re currently doing in
terms of social media and how that could be improved. Working on your social
media can help you to reach a whole new customer base.
read more: How to Start a Blog in 2021