Do you have a taxi booking app for your fleet business?
No?
Then it's time to have one; otherwise, you will certainly lose customers and money on the table.
The rapid advancement in technology has made people more dependent on their mobile phones. Especially if you reside in an urban area, you must be using apps to fulfill your daily needs. With the mobile application's help, the basic interaction between customers and service providers has undergone a significant change.
The transportation industry is transforming fast as entrepreneurs are adopting technology solutions that allow them to streamline the business processes and make it easy for them to track and monitor each activity precisely. In this cluttered competitive business market, you can not imagine your fleet business without mobility solutions.
Now you must be wondering why more and more people are using a ride-hailing app because they don't have to now wait for the bus or auto. All they need to whip up the phone, and a cab will reach their preferred location. It also offers certain benefits to riders such as:
- Simple to use
- Affordable cost
- Convenience
No doubt, Uber has revolutionized the entire transportation industry, but many budding business owners have dived into the sea in order to make a name and money. Now let's see how a ride-hailing app boosts the sales of your transportation business.
How Online Cab Booking App Reinforce Taxi
Business
Transportation is one of the sectors that have never faced a recession. Recent trends suggest that every fleet business should have its own online cab booking application that can help them boost the profitability of their business. Moreover, it takes less time to market your business; all you need to develop a scalable app with the help of uber taxi clone apps maker and get started.
Urbanization is taking place, more people are shifting to cities, and it is impossible for everyone to have their own car. This is why everyone prefers an online cab booking facility.
The chart given above clearly shows how cab booking applications are getting popular among all demographics and usage of online taxi apps has grown immensely between 2015-2018.
Now let's discuss how having an
online cab booking application skyrocket sales and foster customer
loyalty.
# Increase Visibility to Customers at All Times
In the transportation sector, mobile applications are boon. Moreover, business owners also have understood the relationship between modern consumers with their phones; they are taking advantage of it and offering feasible solutions that fulfill their needs quickly and also enable them to boost sales simultaneously.
In the US, people usually spend two hours on their mobile phones daily. It means if you offer a mobility solution that matches their day-to-day needs, it's just great for your transportation business. An app is also a great channel to communicate with customers. Ultimately, your business will be exposed to plenty of eyeballs, which also increases your business's visibility.
All you need to integrate modern features that satisfy consumer's needs and allow them to book and track a taxi whenever, wherever. The more opportunities you offer customers to reach you, the better sales your business generates.
# Open New Revenue Channels
Every business's ultimate goal is to boost sales, acquire new customers, and retain the old ones. You don't need to develop an app because everyone is doing or apps are not just another digital marketing fad, but it will open the doors of new revenue channels.
If you have an modern app, you can increase revenue by publishing in-app advertisements by charging fees for every download. However, for that, you should have a solid customer base. Cab booking apps can make it easy for your customers to book a ride and pay for your services.
Here you can see how free apps generate revenue; paid advertisement is one of the major revenue sources.
Usually, there are three major revenue platforms for your ride-hailing app,
- Commissions
- Subscription
- Advertisement
Furthermore, you can also use your app as a marketing channel for new product or service announcements and other promotional campaigns. In the end, your app will get better exposure, and it will increase your sales.
# Strengthen Digital Presence
Living in the connected world where we breathe in a digital atmosphere, you can not overlook the importance of online presence. If your transportation business doesn't have a strong online presence, you are losing out critical time on exposure. Your ride-hailing app will create brand awareness, make your online presence strong to a wider population of customers, and eventually generate more ride requests.
You must be aware of how social media is important for your ride-hailing business. The total number of social media active users globally increases from 2.46 billion to 2.77 billion in 2017; it means you can not ignore social media when promoting your business.
Promote your online taxi app on popular social media platforms such as Twitter, Instagram, Facebook, and you will be able to generate more leads for your business. Share exciting and informative content related to the taxi business with your audience; it will increase customer engagement and propagate your business as well.
Thus, it is the right time to think as a cab booking application provides lots of benefits to your transportation business; it will also automate certain tasks that do not require additional manpower.
# Accessibility
The mobile app increases accessibility and digitally connects your customers with services and products.
Online cab booking apps will make your transport business more accessible to the common people. Being available around the clock on a smartphone will also increase customer retention ratio as they can book a ride anytime and satisfy their needs.
The more people interact with your business, the more they will trust you and stick with your services. According to MarTech, more than 61% of consumers prefer those companies that have dynamic and fast apps.
It equally allows brands to be able to establish a strong relationship with customers, which will ultimately make a solid customer base in the long run. You can also offer special perks to regular consumers; the result of this will be more download and happy customers.
Wrapping Up
Whether you are new to the online transportation business or an established business owner, you need to make yourself ready to adopt modern technology solutions and one such necessity in today's time is a ride-hailing app.
It can help drive your business sales and promote it to inconceivable levels with digital marketing and relevant promotional techniques. Having a fully-featured taxi application is the place to start; after all, it attracts, engages, and converts customers for your growing taxi business.
read more: Which one to choose and why WooCommerce Vs Shopify
Deep is a serial entrepreneur and blogger who
wishes to support the ground transportation industries with his writings. He
covers up all the known and unknown facts around the industry and puts it
together to create trending articles across different websites. He also
includes details on the latest trends, fun facts, business expectations,
strategies, and models to follow to achieve success in the transportation
sector.