To save themselves from losing out from competition, brands
these days are taking a plunge and thinking of creative ways to apply the
technology. With the advent of voice marketing, now is the time for every brand
to strengthen their core message and communicate clearly via audios. Extending
your reach to your customers through voice-enabled digital devices can help to boost
your marketing strategy abundantly.
Today audio messages and voice-based platforms are becoming
more desirable for audiences as these help to reduce visual stress and can
provide the required message with much ease. For brands, this means that
crafting an identifiable and relatable voice marketing strategy is as essential
as harbouring a unique visual identity. Successful voice marketing means
understanding how people use voice technology and catering marketing strategies
to those habits by hiring a professional
Advertisement voice actor in Punjabi or any other language.
Brands can develop key relationships with various segments of the audience
using voice in a more meaningful and natural way.
So how can a great voice marketing strategy fuel your brand?
- Improving Customer Experience
Great marketing campaigns analyse
the habits and preferences of customers and provide them a better experience in
a seamless manner. Voice marketing can help to achieve this in a relevant
fashion and thus improve the identity of your brand.
- Creating better ‘visibility’ through sound
Voice marketing will help you to
get discovered by your potential customers, hence creating a wider and
qualified market for your product or services. Audio has always had a role to
play when it comes to branding and voice marketing will eventually help your
business to get discovered better and ultimately purchased.
- Driving Traffic
Voice technology is still in its
formative years that creates a huge opportunity for brands to utilize it and
accelerate business. Businesses with voice strategies that understand the needs
of their customers have better chances of incurring higher web traffic.
Here’s how you can take the voice over or audio and bring it
to life through voice marketing:
- Research Your Audience
To understand your audience
better, it is always advised to conduct a small research to determine how
viable and successful your product or service would be among these people. If
you know where and why your customers require voice, you can help them
naturally by building strong connections between your core message and their
needs.
You can grab a small sample of
your audience and segregate on the basis of:
●
Demographics
●
Age
●
Income
●
Gender
●
Occupation
●
Education level
●
Marital status
Once you narrow down who your
customers are, find out their needs, interests and personalities. For example,
do they follow comedy movies? If yes, they may appreciate humour in the voice
over of your marketing strategy. If your audience reads sci-fi, you can include
sci-fi puns as part of your marketing voice.
- Use the tone that connects with the audience
Without a listener, your
marketing voice and tone would be meaningless. A weak brand message with a
feeble emotional quotient can convert any communication to plain noise. Hence
it is important to connect with your audience with the right tone. Sound evokes
emotional response quickly and the right tone can help you to strike the right
chords with your audience.
- Choose the right voice
Developing brand identity among
customers requires consistency, strategy and a voice that can enhance the
branding. A good marketing strategy dictates that the message must be delivered
consistently everywhere through an established brand voice. It’s true that if
you don't pay attention to selecting the right voice, your efforts are likely
to fall flat, and lose out a chunk of prospect consumers.
So how does a good voice help to
improve your marketing approach?
●
Helps in
providing brand credibility
To develop a sense of trust in
people, the voice artist must be able to build connection with the audience. It
is also important to take into account the accent of the people while targeting
the native audience. The artist must be able to understand the nuances of the
language and dialect by giving them a voice over that hits home with the
listeners.
●
Adds a human
touch
In this world full of AI and
synthetic voices, people tend to connect better with a human voice that can
embody the feeling of happiness, surprise or compassion. By creating an
emotional tie, a professional voice artist can successfully capture an
audience’s attention.
●
Persuades
audience to take action
The voice must be persuasive
enough to create a lasting image in the minds of the audience. The voice
selected must be enthusiastic, helping the audience to take intended action and
convincing them to identify with the brand’s ideology.
●
Creates a
‘lively’ experience
The tone of the voice over artist
will help to enliven your characters and reinforce the idea presented to determine
how the explainer video will sound to the consumers. The artist that identifies
with the brand can keep the audience hooked by the quality of his/her voice
narration and a seasoned voice artist can provide an even tone to enliven any
story or character.
If you are trying to hire a good voice artist for your
campaign, always ensure that you reflect on your brand’s message and find the
voice that resonates best with your message. Amidst the shutdown, with most of
the voice over agencies closed, Voyzapp
has been helping brands to find quality
dubbing services in multiple languages through its tech-based
portal. Voyzapp has thousands of artists working on multiple languages and
categories who will help you to provide quality voice overs at a quick
turnaround time. The intuitive dashboard and options of sorting artists on the basis
of costs ensures that you get professional voice artists within your budget.
So, do not miss the ‘audio’ component when devising your
marketing plan. Drive your business growth through voice marketing to meet your
listener needs and evolving expectations!