When a prospective customer identifies your brand with a particular product or service, it is called “brand awareness.” Brand Awareness is a customer’s familiarity with a particular brand and how they link it with a product category or a service. A customer may recognize your brand by its colors, texts, packaging, or simply by a name. These things go a long way in building brand awareness in the minds of your target consumer base.
The main function of brand awareness is to establish a brand. Unless your target consumer does not know about your brand, investing in advertising and marketing campaigns, posting in social media channels is a worthless exercise. Brand awareness is so important, as it establishes a distinct identity for your company in the form of a branding logo. This logo is what your target consumer recognizes the instant they think of a product or service that they require.
Promotional
Products
Offering products as part of a promotion campaign has a far-reaching impact on creating awareness for a brand. Promotional products like a tote bag, pen, stress ball, or a simple water bottle have a long shelf life. Customers immediately recognize these products and are reminded about your business through the brand logo printed on these products. Another thing that goes a long way is that a promotional product reaches the target consumer without much investment. A promotional product unconsciously establishes a brand when they see or use it every day.
Host
Social Media Contests
Product giveaways as a prize in a social media contest develop engagement with your brand and reach the right segment of the consumer. Contests hosted on popular social media platforms such as Instagram and Facebook or Twitter engages the audience that you are targeting and generates excitement. It creates the maximum engagement rate and ensures that your brand reaches popularity and is known by all you are targeting. You are using the power of social media platforms to create brand awareness, and it means that you use catchy keywords and persuasive slogans to catch the attention of followers. Consider working with a social media agency to jumpstart your contest campaign.
Partner
with Another Brand
Partnering with other brands could mean that you align your products with those having a similar target audience as yours. Partnerships with other brands increase the chances of customers getting to know both brands. Brand partnerships show even more impact when you are aiming to capture new markets and create a new segment of consumers, who were till now, not tapped by your brand. You can take the help of influencers and the reach of other brands, and then partner with them, to showcase the products that will eventually create more brand awareness.
Start
Guest Blogging
Guest posting is like using the popularity of another website or blog to Build Brand Awareness for your brand. Guest Posting happens when other blogs and websites accept your blog. In Guest Posting, you write a post as a guest on another blog and create awareness for your brand. You will have to identify blogs that accept guest posts. These blogs should not only have huge web traffic but also should have content that goes well with your brand.
You’ll have to research blogs and the content that they are writing, what their target audience is, which social media platforms they are using actively, and what customer engagement they are getting. But the key in Guest Posting is to write content that is not yet covered in other blogs. You will have to come up with content ideas and may have to write an entire blog post on these blogs. This way, Guest Posting will create a new audience for your brand and create Brand Awareness.
Attend
Meetups and Tradeshows
To create awareness for your brand, your brand should reach out to people through trade events and industry meetups. You can choose trade shows and set up a promotional campaign or use banners and other media to raise brand awareness. These trade shows have the potential to make your brand reach out to a large segment of people, who participate and visit the trade show hoping to get the best product or service to satisfy their requirements and demand.
It is a golden opportunity for you to create
brand awareness for your product. Seminars and conferences also create a huge
impact on brand awareness. There is a high chance that your brand will get
noticed by so many people. You can also participate in webinars and networking
meetups for generating more awareness about your particular brand or product
line.
read more: 5 Traditional Marketing Strategies