Understanding the topics and products that people are looking for on the internet is key to SEO. It is about connecting the right audience to the right content at the right time, and the only way to do this is through a robust SEO strategy.
If you’re currently in charge of the SEO of your website or blog, then you already know that SEO is a lot about more than simply optimizing your content and keeping a close eye on what keywords people are using to search for things. This article provides some tips and tricks for savvy SEO services to implement on their websites.
Here are 10 tips and tricks to get you on your way to success in SEO:
1. Know Your Audience
If you’re thinking about SEO, you must know who your audience is, what their goals are, and what motivates them to do whatever it is they do. There’s no point in trying to attract people who are completely different from the type of people who are already searching on the web. Your audience is people looking for the information you offer, so knowing what they want will help you determine how to attract them to your site.
2. Create Compelling Content
People read articles online to get answers to questions they have. A lot of times people will go on a search engine and start typing in keywords that will bring up a bunch of irrelevant sites, and they may get frustrated with the results. You want to make sure your content is appealing enough to draw people in so they start reading instead of typing random strings into a search box. When people come to your website, they have to be drawn in and want to read your content. If you’re not providing content that is informative, fun, or interesting to your audience, you may as well not even be online.
3. Make It Easy for People to Find
If you have an ecommerce store, don’t make it hard for people to find your products. If you’re selling shoes, make sure your website has a search box so people can search for what they’re looking for. People want to be able to find what they’re looking for quickly, and they’ll leave your site if they have to hunt for it. A few things that make it easy for people to find your products:
- Make sure your website is well-optimized and has a search box on every page.
- Include your products in the navigation.
- Provide a search bar at the top of the page, or at least at the top of every page on your website.
- Make it easy for people to find.
4. Be Social
You should always be optimizing your SEO to include the social media. If you’re offering a product that people might be interested in and they go on Facebook, Twitter, or Google Plus, you want to make sure you’re telling them about it. You’re giving them something they want, and they’ll share it on their social media page and drive a lot more traffic to your website.
5. Find Your Competitors
If you have the knowledge and tools to do so, check out the websites of your competitors. You can find out what they’re doing, what keywords they’re using, and how they’re marketing their site. This way you know what it is they want, and you can take steps to appeal to them by offering similar products, content, and promotions. It will also give you a chance to see what kind of content and offers they are providing, and you can make sure you’re not copying their content or ideas.
6. Include Keywords in Your Links
When you’re designing links for your website, always include keywords in your anchor text. If you see the link for a product you’re offering, make sure it contains the keywords you want people to be searching for.
7. Optimize for Mobile
When you design your website, don’t just make it for computers. If you have a mobile site, optimize it for mobile as well. There are a lot of statistics that suggest that 80% of the traffic coming to the website is from mobile. People want information they can easily access, and they will go somewhere else if they can’t find it quickly.
8. Optimize for Search Engines
When you’re doing SEO, you want to be sure you’re doing everything you can to get yourself ranking well in the search engines. Make sure you’re always writing new content, optimizing for mobile, and checking what keywords are being used so you can make your content more appealing to search engines.
9. Use Tools to Make Things Easier
You’re going to want to have tools on your site to keep things organized and make sure you’re always doing things the right way. You don’t want to try and learn SEO on your own because that’s not how you’re going to succeed. There are a ton of tools you can use to make things easier for you. Here are some things that will make your job a lot easier:
Webmaster tools, so you can keep track of what keywords are being used for your site.
Google Analytics, so you can find out what keywords are bringing traffic to your site.
Search Console, so you can check if there are any issues with your site.
10. Don’t Ignore Mobile
You have to hire an SEO consultant for a mobile site, but you should still be doing SEO for your desktop website. People are getting more comfortable searching on mobile, and it’s best to include mobile versions of your pages and website in your SEO strategy.
Summing up
If you’re thinking about optimizing
your site for SEO, make sure you know what it is you’re doing, what you’re
going to use to do it, and what you’re going to be getting out of it. You can’t
go into SEO blindly, because you could end up getting yourself into trouble.
You have to know what you’re doing to do it successfully.
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