Yard signs are also called bandit signs. It’s a very widespread guerilla marketing technique that has revolutionized the marketing world. From the very average signs that you staple to telephone poles on all the corners and sideways to the beautifully designed business and real estate lawn signs, they are formally here to stay.
- You can use the signs for advertising
your next investment opportunity, promotional offer, foreclosure signs, or real
estate directives. They are the ideal solution to create awareness about your
brand.
- From the standard 36*24” to the larger
and spacious 4*4 feet signs, and the 4*8 signs, every type make a huge
difference in your advertising campaign.
- Despite low cost, lawn signs offer
numerous benefits if you install them correctly. The exposure is double.
- You can use contrasting colors. You
need to blend light colors with dark shades. Use brown, blue, red, and black on
a white background. A black background looks lit with yellow.
- Arrows do work in yard signs.
Directional arrows help people to respond better to your message.
How to choose the signs?
Before ordering your lawn signs, it’s important to research local regulations and laws. Many US sates have statutes on lawn/yard signs. Check them beforehand to avoid hefty fines.
- Choose lawn signs for targeting
high-impact areas. For any advertising campaign, the goal is to create brand
awareness within your target audience. When you’re planning your lawn sign
campaign, mark the areas where your potential and ideal customers live or work.
- Mark the high foot traffic and vehicle
areas, and place your lawn signs accordingly. Greater visibility is the
watchword here.
- Ask your customers, friends, and
family. While the last two are no-brainers, you also many loyal clients, who
can happily promote your local business by displaying your lawn signs.
- Connect with your network and see if
anyone is willing to hang a yard sign at their business location or home for
some time.
- It’s important to relocate your lawn
signs. In advertising, these signs can also become clutter and white noise
after a certain time. Try to rotate the signs to new areas once every month.
Introduce a fresh design.
- However, don’t relocate the signs too
frequently as it may not fetch enough impressions.
About the display options
You can display lawn signs on wire
stakes. They are light enough to impede exorbitant shipping costs. Wire stakes
provide enough durability and portability, helping you to push the object into
a soft area.
With meticulous planning, you can
remove wire stakes with your signs and reuse them for display in the future. There
are companies that provide two different types of wire stakes. These are
heavy-duty and standard stakes.
- The standard ones comprise 9-gauge
steel. The heavy-duty ones have a ¼ inch steel base. They have welded top.
- These stakes provide immense extra
stability against heavy winds and inclement weather. The stakes help your sign
to stand tall for long hours.
You also have real estate frames,
where you can put the signs. You can hang the signs with some propping and
optional string, rope, or grommets.
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