4 Tips for Getting Started on Your Company’s Swag Store

Did you know that the word "swag" was first coined in the 14th century?

It originally referred to swaying or lurching around, but now refers to merch that one can get from a business. Company swag is a great way to get people interested in your brand.

Are you wondering how you can take advantage of swag for your own brand? Keep reading to learn all about 4 tips for getting started on your company's swag store.

1. Decide on Specific Products

There are a ton of options when it comes to business swag. This is why you should spend some time thinking about which products would be best for your brand. T-shirts and hats are staple items, but don't be afraid to get more creative.

For instance, a publisher can create bookmarks with their logos. A tennis shoe business can create water bottles because their customers tend to be more active.

If you're still on the fence about launching a store.

2. Consider Funding

Whether or not you fund your swag store will depend on its main purpose. If you want to use it as a way to increase business brand exposure, then funding is the best way to go.

In this scenario, you'll have an annual budget that will allow employees, customers, or both to get free swag from the store. This strategy helps get the items out there, because most people don't feel like spending money on swag.

3. Make It Accessible

If you have a brick-and-mortar location, you can make your business gear available there. However, it's worth creating an online version of your store so that everyone can take advantage of your cool stuff.

Most people access websites and online stores with their smartphones. With this in mind, you should ensure that your store is optimized for mobile access. You should also spend time making sure all the functionalities, such as the shopping cart, work without a hitch.

4. Maintain the Store

Launching a company gear store is just the beginning. For it to be truly successful, you'll need to maintain it. Aside from making sure the store is always functioning from a technical standpoint, you should also keep the swag fresh.

Over time, the same items can start to feel old and will lose their excitement. That's why you should update the store at least every 6 months or so. New items will go a long way toward ensuring employees and customers never lose interest in your brand.

Don't forget to keep people updated about the store by using your newsletter.

Are You Ready to Launch a Swag Store?

Now that you've learned all about 4 tips for getting started on your company's swag store, you can boost your brand's exposure. New and loyal customers will love wearing and using your awesome swag.

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