With more than 2.7 billion monthly active users, Facebook is the largest social network in the world! It has users across demographics and continents making it the platform with the most number of 'citizens'. Now, imagine this worldwide network and multi-national audience as the stage for your next event.
Well, you can stop dreaming and actually start planning shows that earn you top money. Get ready to start making some serious moolah because Facebook has officially announced Paid Online Events, which is basically your online venue to organize courses, shows, exhibitions and more.
Best of all, Facebook has declared that it will collect the grand total of zero fees from your event. So, what does this mean for small businesses and individuals like you?
Earn Your Fame And Fortune On The Perfect Platform
Facebook's Paid Online Event is the all-in-one toolkit for your next event. From promotions to payments to hosting, it's Facebook all the way. You can simply announce your event to your followers on Facebook to gather your participants. Or, go a step further and target specific groups of Facebook users with relevant ads on the social platform itself.
Payment to attend the event can also be made using Facebook Pay with each session hosted on the social network site as well.
A New World Of Opportunities
This latest development adds an exciting and entirely new medium to digital marketing with enormous possibilities for business. The opportunity comes at a time when live events are almost non-existent due to Covid-19 restrictions. People have also become used to interacting with colleagues and consuming all their entertainment from multiple devices while sitting at home, so now seems to be the opportune moment to lead with online events.
Paid Online Events are perfect for art teachers who want to conduct a course. And also for fitness instructors who wish to organize exercise classes. In fact, they can have students from all over the world attend a course or simply focus on different locations every day. Musicians too can put up exclusive online concerts with tickets to watch them play and have unique shows for other cities on every single day.
In reality, online events on Facebook are perfect for all businesses, creators, educators, media publishers and more!
More Earnings For You With Zero Facebook Fees
What makes Facebook's Paid Online Event even more impressive is the fact that there are no Facebook charges. You can keep all your earnings from the event (after taxes)! With the only exception being Apple, which will still deduct the 30% App Store charge applicable on in-app purchases. Apple was approached to wave its app tax, but the tech giant decided to let fees stay.
Still, no Facebook charges apply with events paid for via web browsers and Android systems. Transactions made directly on the web and from the Google Play store will transfer 100% of the entry fees directly to you.
Facebook Shows You The Way Forward
Paid Online Events is indeed a powerful way to give your social media management that extra rocket fuel. Here's a platform to touch lives once again through the services and products you offer. In fact, the Facebook press release quotes:
"Now, Pages in 20 countries around the world that meet our partner monetization policies can start charging for online events, making it easier for millions of people and small businesses to make money on Facebook."
What Events Pass Muster?
Of course, all business owners must observe the rules and regulations stated under Facebook's Partner
Monetization Policies. So, make sure to follow the guidelines mentioned in the document.
Some of the crucial subjects to avoid at all costs include hate speeches and instigation to take up violent means as well as any sexualized material – all topics that can be found under the Community Standards policy section.
Important Rules To Remember
Businesses also have to make it a point to diligently follow Facebook's strict Content Monetization
The tough policies in this document direct users and pages to avoid the following content and behaviors:
Static videos
Static image polls
Slideshows of images
Looping videos
Text montages
Embedded ads
Engagement bait
Soliciting engagement
Restricted Content To Keep In Mind
Facebook guidelines clearly highlight specific categories that could be affected by the restricted or reduced scope for monetization.
The categories with limitation include:
Debated social issues
Tragedy or conflict
Objectionable activity
Sexual or suggestive activity
Strong language
Explicit content
Misinformation
Misleading medical information
Politics and government
Allows Us To Help You
Facebook's Paid Online Events open up an entirely new revenue stream for you. It's an opportunity that promises huge returns and is just what the doctor ordered during these pandemic and post-pandemic recovery times.
If you need expert guidance to maximize the scope of Paid Online Events and also integrate it with your wider digital marketing plan, then make sure to contact us. Allow us to show you the best ways in which you can take your business forward.