As per Statistica, there will be almost 3.02 billion active users on social media per month by 2021 all over the world. That means social media is engaging the majority of the world's citizenry and is a fantastic platform for marketers to bolster their brand’s online presence. From getting a business assignment help to choosing a restaurant, 54% of people use social media to research products or services. In fact, 71% of consumers who have had a positive experience with a brand on social media platforms are likely to recommend that brand to their family and friends. All in all, social media can help your brand achieve immense scaling power only if you implement the right strategies. So here are the five effective ways you can harness the power of social media for rapid and sustainable business growth.
1.
Use the right social media platform
You can choose from different social media platforms
such as Facebook, Instagram, LinkedIn, etc. Each platform serves a unique
purpose. Thus, it is crucial for you to use the right platform to get the most
effective results. You have to find out where your target audience usually
hangs out and focus on those platforms first.
Purpose
of each social media platform:
·
Facebook- Helps you build a dedicated following of clients and
keep in touch with them.
·
Twitter- Helps you build awareness about your brand.
·
Pinterest- Suits art-related industries.
·
LinkedIn- Useful for B2B lead generation, recruiting employees and general
networking.
Let’s say you provide help with engineering
assignments to students.
So, you can start with Facebook since students usually spend time on Facebook
and Instagram. You can also promote your discounts and other offers on
Instagram. However, you should try out Pinterest if your product is related to
art and YouTube if you want to share video-based content.
2. Make your brand visible on social media
These days having a website isn’t enough for lead
generation. You have to make it visible amid your competitors, especially on
the social media platforms. After all, social media is where most people would
go to get the feel and flavour of your brand.
How
to build a strong presence on social media?
·
Use
consistent headshots, photos and logos for brand consistency.
·
Ask
your friends, family, colleagues and existing customers to share your social
media profile.
·
Create
and share your industry- related content.
73% of marketers have confirmed that social media has
been ‘somewhat effective’ or ‘very effective’ for their business. But, you have
to implement the tips as described above so that your profile ranks high on the
search results whenever your target audience looks for your nature of business.
3.
Use a lot of video content to engage your target audience.
About 45% of people watch more than an hour of YouTube
or Facebook videos a week. 87% of online marketers use video content to
communicate better with their target audience. All in all, nearly one-third of
online activity is spent watching videos. 85% of the internet audience watches
videos online in the United States alone. Imagine the traffic your brand will
enjoy if it generates relevant and interesting video content!
Why
is video content so important?
·
Provides
a good return on investment
·
Books
conversions and sales
·
Builds
trust among your target audience
You can notice your feed full of video content rather
than images if you open your favourite social media platform. Algorithms have
changed and thus audience these days prefer video content over any other format
of content. Tai Lopez, an advisor and investor to multimillion-dollar business,
remarked, “Follow one simple formula for
social media success: live a fascinating, authentic, adventurous life and share
it through vlogging.”
4.
Interact with your audience
Wouldn’t you love to trust a brand that interacts with
you regularly? Daily interactions help you understand what your target audience
wants and how you can cater to their needs in a better way. You must figure out
engaging and fun ways to interact with your audience, earn their trust and
generate better ROI eventually.
How
can you interact with your audience?
·
Host
Q&As
·
Create
interactive polls
·
Post
quirky stories
Efficient interactive techniques can help you
understand your shortcomings. You may hear your audience say ‘It would have
been better if you gave welcome discounts to new customers.’ Work on the
feedback provided by your potential customers and build a stellar bond with
your audience easily.
5.
Try out influencer marketing
Influencer marketing is getting your service or product promoted publicly by a trusted authority or influencer. This technique can boost your sales and conversions overnight. As per a survey, 22% of marketers consider influencer marketing one of the most cost-effective ways to obtain new customers.
How
to pick the right influencer?
·
Find
influencers who share similar values.
·
Check
out the important metrics such as the number of followers.
·
Research
different types of influencers to pick the right one for your brand.
Getting in touch with a relevant influencer is probably the most profitable decisions you would make for your brand this year. After all, influencers are considered more relatable than celebrities. Thus, your potential customers turn to their favourite influencers for advice on what to buy.
Wrapping
Up,
Social media is the first thing people check out these
days right after waking up in the morning. Now’s it’s time for marketers too to
match pace with this digital world and reach out to a wider set of audience
through social media. Experiment with all these strategies while using social
media to drive higher sales and traffic to your website or brand.
Author Bio: Alley John is a content marketer at a reputed firm in the United Kingdom. He also provides assignment help to students at MyAssignmenthelp.com. Alley loves to spend time with his dogs whenever he is free.