Did you always think testimonials and reviews are the same things? If yes, then you couldn't be more wrong. Let's simplify it with an example; imagine a student who opts for help from an online service. If he/she's asked to put in a good word of the service by the company itself, then that will be a testimonial.
But if he/she willingly writes
feedback for the services of the company on their website or any other third
party website, that would be a review. Read on to learn the difference between
the two types of feedback.
What
is a Testimonial?
"Testimonials are generally
accumulated from people that have a great relationship with the business and
will say something positive"- says Keira, who recently write
about Myassignment help review. A business may often pick loyal consumers or
raving fans for testimonials because businesses will receive a good response
from their end. If they receive a negative testimonial, the business will
often filter that from their marketing.
Testimonials usually highlight
the best features of a business or a product, from people who are happy and
willing to go on the record sharing their experience.
What
are the reviews?
Reviews are an open form of
feedback where any consumer is allowed to express their experiences, be it good
or bad. The business being reviewed may not have the ability to filter or
remove bad reviews. All they can do is address the review and offer to set
things right if a consumer is dissatisfied or thank them for their
appreciation.
Reviews are sometimes hosted
on independent platforms, where the brand can only react to comments. The
reviews are usually compiled to give you an overall score for the service, so
consumers can decipher the average performance of the business.
The
difference between testimonials and reviews
One major difference between a
testimonial and review is that the testimonial tends to be in-depth. In a
testimonial, the consumer elaborates on their experience with a product or
service, why they opted for it, and how it impacted their lives. Reviews, on
the other hand, typically presents an overview of the consumer experience.
As per Assignment.reviews, "Testimonials are
generally provided by the consumers directly to the company. Reviews, on the
other hand, are presented on a third-party site as well other than the company
website."
Since a business generally
asks a consumer for a testimonial directly, testimonials always tend to be
positive. After all, a company wouldn't ask an unhappy customer, and unhappy
customers wouldn't provide a testimonial anyway. But reviews can be both
positive and negative.
Once you understand the differences,
there won’t be any confusion.
Author
Bio: Ricky is a senior Business consultant for a distinguished corporate firm
in Australia. In addition, he delves into blogging and travelling. He is
associated with My
assignment help, and has
been recommended by many students via trusted reviews.
